This project was to help smokers to smoke without bothering other people who didn't appreciate smell and unhealthiness.
Smoke Up is a mobile app for smokers who want to smoke freely without distressing others, and buy reasonably-priced tobacco products.
Market research
Package design
UX&UI design
Advertisement design
Illustrator
Photoshop
Most smoking-related apps are designed to manage your smoking for the sake of health.
They do not consider smokers to feel good about themselves and their tobacco use.
Smokers feel hindered, judged, and uncomfortable when smoking on the street around others.
The price of cigarettes keeps increasing.
- Smoking rates are decreasing gradually over time. Many people are quitting and avoiding smoking for health concerns
Provide ways to smoke publicly without incurring the distress or anger of others.Direct smokers to nearby shops that sell cigarettes at the lowest available price.
Despite health concerns, it’s rarely brought up that nicotine is a stress-reducer.People’s reactions to secondhand smoke (whether justified or not) are extreme.In the US, it is prohibited to promote cigarettes through many different media.
Show the most accessible, convenient, and lowest-price tobacco vendors for a smoker’s particular brand while gathering data on brand preferences.
ABOUT
Smokers will quit smoking as the price of cigarettes rise higher and higher
Smokers are aware of surroundings when smoking on a public street
They still going to smoke regardless of high price of cigarette
They have concerns about second hand smoking for others
The price of cigarette is not a big issue for smokers because they will still smoke
The health is not the main concern for smokers
Smokers are aware of rising price. However, they will purchase cheap ones if they have an opportunity
They care about their health but, the pleasure and relief are more important
Shows locations where smokers can smoke freely
Locates shops that sell the cheapest cigarettes
Shows crowd data so smokers can avoid highly-populated areas
Provides discounts on tobacco products
QR code on box connects directly to app
Personal quotes can be featured on the box design
Gregg is at international airport in Korea to fly back to the USA. Before check-in, he opens the app to see the nearest location of a smoking area. After arrival to the USA, he opens the app in American version to find the smoking spot.
Elizabeth is trying to buy cigarettes from a store that sells the cheapest one. She opens the app to check various retailers. As she searches for a store, the app shows the amount of nicotine and tar regarding the cigarette’s brand.
Identity Idea Sketches
As a smoker (but not a heavy one), I realized the price of cigarettes varies by retail location. Although it is illegal to promote smoking, I thought it would be nice to give some informal information to smokers. If smokers can find a spot where they won't bother non-smokers, they will have comfortable surroundings. While proceeding with the project, many smokers were eager to buy cheap cigarettes rather than their favorite brand. It was interesting to learn that smokers care about non-smokers and are concerned with harming them with secondhand smoke.
