visual design

Campaign design projects

SAVE THE BEES campaign

My role : Art director
This project was renewing a campaign which "the bee conservancy" was promoting its message.
Showing parts of bees such as legs, wings, and head in illustration were visual concept to bring attention.
The contexts in each illustrations were about good deeds that bees provided for us.

SAVE THE BEES social ads

SAVE THE BEES posters

SAVE THE BEES ambient ads

Non-smoking advertisement

My role : Art director
This project was to feature the health issues regarding smoking.
The concept was to show two paths that led different contents about smoking and quitting.
The visual on the left is regarding to smoking assets and on the right is regarding to pure nature.

Three posters

Bus ads

Subway ad

Brand promotion projects

Gee-Shop Brand

My role : Project manager
Promoting “MAKE YOU YOUNG” brand that was sold in Gee-Shop store.
“MAKE YOU YOUNG” brand poster.
Implementing the contents of health that came from various pendants with different stones in them.

My role : Project manager
Promoting “Gee-Shop” brand for Valentine's Day event.
“Gee-Shop” brand flyer and social ad.
Applied pink and red colors to highlight the loving and warm feelings so that customers can acknowledge the event.

Live Band SSeang Brand

My role : Project manager
Promoting “Live Band SSeang” brand.
“Live Band SSeang” brand flyer and social ad.
Featuring the location and the system of the product using main color of brand with outline of the symbol.

My role : Project manager
Promoting “Live Band SSeang” store.
“Live Band SSeang” brand banner.
Featuring various ways to play the instruments in the store and showing the interior inside the store using modular grid.

Live Band SSeang website

Live Band SSeang social media

PPT design projects

Hanwha promotion (PPT design)

My role : Project assistance
Conducted with three designers
Promoting “Hanwha” solar system.
Used Hanwha’s main color to be informative.

LG Electronic promotion

My role : Project leader
Conducted with two designers
Promoting the strength of washing machine and video from “LG” brand.
Appearing through the fog to emphasize “LG” brand into main stream.

LG Display promotion (PPT design)

My role : Projects leader
Conducted with three designers
Promoting “LG Display” products.
Used the red color scheme which resembles the logo and designed in a way as if people are watching through TV.

Lexington Hotel promotion (PPT design)

My role : Project leader
Conducted with three designers
Promoting the Lexington in luxurious feature using golden lines and colors.
Focused on luxurious looks and feels to present the essence of hotel.

SK Telecom. promotion (PPT design)

My role : Project assistance
Conducted with three designers
Promoting “SK broadband” brand.
Emphasizing the importance of telecommunication and advantages to customers.

Samsung promotion (PPT design)

My role : Project leader
Conducted with one designers
Promoting “SAMSUNG” mobile phone.
Implementing "SOUL" phone with music elements with the flow of lines to emphasize the quality and the character.

Print design

My role : Graphic design / Layout / Concept generation

The book illustrates the Mustang Mach-E that is manufactured by Ford. Words such as super, any, every, and life, are harmonized into three ideal meanings to evaluate the virtue of the brand.

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My role : Graphic design / Layout / Concept generation

The concept is two different lives: daily life and COVID life. The left pages represent what we used to do before COVID. The right pages represent what has changed after COVID. The contents of this book are expressed in the title of the pages.

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My role : Graphic design / Layout / Concept generation

The project is to create a cardset that features history and interesting elements about specific typeface. In this project "Avenir" is chosen for the main subject. Geometric shapes are used for the design element because the typeface is the geometric sans serif.

Mindmap

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Proposal book for Heasung E&C and CJ E&C collaboration project.
My role

-Provided concept ideas for overall design style and colors.
-Lead the design team to conduct the project not missing the D-day for final printing.

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Proposal book for Samho E&C
My role

-Provided concept ideas for overall design style and colors.
-Designed the concept page to start the book.
-Lead the design team for editing and met with clients to complete the projects in time.